Rolex Watch Guide: From Daytona to Submariner

Rolex's history, brand overview, and reputation for excellent quality and design

Rolex is a luxury watch brand founded in London, Switzerland in 1905 by Hans Wilsdorf and Alfred Davis. From the beginning, Wilsdorf pursued accuracy, reliability and durability, and was highly regarded in the watch industry for its precision and excellent quality.

The Rolex brand values ​​innovation and pioneering spirit, and has been successful in improving and patenting many watchmaking techniques. For example, in 1926, they developed the world's first waterproof watch, and continued to evolve the waterproof technology called the Oyster case. Furthermore, in 1931, they introduced a wristwatch with a self-winding mechanism (perpetual), and its innovative features became a huge success in the watch industry.

Rolex also focuses on the excellent quality of its designs. Simple and sophisticated designs are a feature that continue to have timeless appeal. In particular, iconic models such as the Datejust and Submariner are loved around the world for their unique designs.

Its reputation for quality and design is underpinned by the fact that Rolex undergoes rigorous testing and quality control, and uses superior materials and the latest technology to create its products. Rolex watches are expected to stand the test of time and maintain their excellent accuracy.

Since its founding, Rolex has been highly regarded by watch enthusiasts around the world for its excellent quality and sophisticated design. The brand's history and value have established it as a top brand in the watch industry.

Rolex's popular models

Rolex Daytona:

The Rolex Daytona is a very popular model as a sports watch. The Daytona was designed for race drivers and features a highly accurate chronograph function and a tachymeter scale. Its excellent functionality and sporty, sophisticated design are appealing, and it is supported by many fashion lovers and watch collectors.

Rolex Datejust:

The Rolex Datejust is one of Rolex's iconic models. The Datejust was released in 1945 as the first automatic watch with a date display function. Since then, many variations have appeared, with a wide range of sizes, materials, and dial combinations. The classic and sophisticated design is popular throughout the ages, and it is suitable for both business and casual occasions.

Rolex Submariner:

The Rolex Submariner is a famous model as a diver's watch. The Submariner has excellent waterproof performance and durability, and is popular with a wide range of people from diving professionals to outdoor enthusiasts. In particular, the Submariner Black with its classic black bezel and dial is an iconic Rolex design.

Rolex Oyster Perpetual:

The Rolex Oyster Perpetual is a model that features a simple and sophisticated design. It is ideal for daily wear and is available in a variety of sizes and colors. The Oyster Perpetual is a model that combines waterproof technology developed by Rolex with an automatic winding mechanism (perpetual), providing reliable quality and reliability.

Rolex Explorer:

The Rolex Explorer is a model suitable for outdoor activities and exploration. It emphasizes durability and visibility, and provides accurate time even in harsh environments. It features a simple and classic design, and is popular with people with a spirit of exploration and adventure.

Rolex Air-King:

The Rolex Air-King is a model that features a classic and simple design. The Air-King is known as the first watch developed for airline pilots. Therefore, it has excellent magnetic resistance and accuracy. It has a distinctive black dial with large Arabic numerals and a green Rolex crown. The Air-King is popular with people who want a simple and classic watch.

These are some of the most popular Rolex models. Each model has its own unique features and appeal, and can be chosen to suit different needs and styles. Rolex watches have long been loved by watch enthusiasts and fashion lovers due to their combination of outstanding quality and excellent design.

What is the current situation in the Rolex purchase market and consignment sales?

Due to their high quality and popularity, Rolex watches are in high demand in the second-hand market. In the buying market, many dealers and specialist stores buy Rolexes, and watch owners can sell their Rolexes to buyers. The purchase price varies depending on factors such as the condition of the watch, the popularity of the model, and market demand and supply. Popular and rare models can be expected to fetch high prices, but the condition and the presence or absence of accessories may also affect the purchase price.

Consignment is a method whereby an owner leaves their Rolex with a dealer to be sold at a specialist store or online platform. In consignment, experts appraise and market the watch and set the selling price. The owner enters into a contract with the dealer and typically pays a portion of the selling price as commission. Consignment allows the owner to leave the sale of their Rolex in the hands of experts and hope to receive the best price in the market.

The Rolex buying market and consignment sales situation fluctuates depending on factors such as the balance of supply and demand, the popularity of the model, and the condition of the watch. Popular models and limited edition models are generally in high demand and tend to have higher buying prices. The condition of the watch, whether it comes with accessories, and whether it has a warranty also affect the buying price. On the other hand, the buying price and the success rate of consignment sales may vary depending on the balance of supply and demand in the market and the competition between buying prices of competitors.

When considering buying or consigning a Rolex, it is important to choose a reliable dealer or specialty store. By checking the track record and reputation, and choosing a dealer that provides accurate appraisals and sets fair prices, you can proceed with the transaction with peace of mind.

The above is an explanation of the current Rolex purchase market and consignment sales situation. Since the market situation is subject to change, we recommend that you check the latest information when making a specific transaction.

If you are thinking about buying or consigning a Rolex, come to Ginza Axis.

Ginza Axis is a highly regarded watch buying and consignment store in Japan. They handle the buying and consignment of a wide range of watch brands, including Rolex, and their staff has extensive experience and expertise to provide you with courteous service.

First of all, when it comes to buying Rolexes, Ginza Axis will perform a fair appraisal and offer you a fair purchase price. We will maximize customer satisfaction by comprehensively considering factors such as the Rolex model and condition, as well as market supply and demand, and will provide a fair appraisal. In addition, if you are not satisfied with the appraisal results, we will respect your free choice and will not force you to sell.

Ginza Axis also focuses on consignment sales of Rolexes. When an owner entrusts their Rolex to Ginza Axis, experts will appraise and market it, and set an appropriate selling price. In addition, we utilize a wide range of sales channels through sales activities to match the watch with the most suitable buyer. By paying a portion of the selling price as a commission, owners can entrust their Rolex to experts and expect it to be sold at the best price in the market.

Ginza Axis is supported by many Rolex enthusiasts and watch collectors due to its reliability and high level of expertise. With a wealth of trading experience and high customer satisfaction, we have established ourselves as a reliable partner in purchasing and consigning watches.

If you are considering purchasing or consigning a Rolex, we recommend that you consult Ginza Axis.Ginza Axis is committed to meeting the needs of our customers through excellent service, fair appraisal, and proper marketing. In order to trade Rolex watches for maximum value, you can rely on the advice and support of Ginza Axis' experts and proceed with the transaction with peace of mind.

These are some of the reasons why Ginza Axis is chosen for buying and consigning Rolex watches. With our flexible response to customer requests and our commitment to high quality, Ginza Axis has built up trust and a good reputation in the watch industry.