Please use Rolex purchases, consignment sales, and repairs at Ginza Axis
The Secret Behind Rolex's Popularity
The reason why Rolex enjoys worldwide popularity is its excellent quality and outstanding design. Since its founding, Rolex has been pursuing the highest standards of watchmaking technology. Due to strict quality control and advanced inspection methods, Rolex watches are extremely durable and accurate. Furthermore, Rolex has established its own style and brand image, and its presence and luxury are admired by many people. Rolex is recognized as an icon that is more than just a timekeeping instrument, and its appeal continues to transcend generations.
Let's take a closer look at the reasons for its popularity.
・Technological innovation and quality
Since its founding, Rolex has been pursuing the highest standards of watchmaking technology. Through its own research and development and innovative technology, it has achieved many groundbreaking advances in the watch industry. For example, it has always adopted cutting-edge technology, such as announcing the world's first waterproof automatic watch, the Oyster, and developing its own in-house manufactured movements.
-Excellent durability and accuracy
Rolex watches are extremely durable. Their parts, such as robust cases and bracelets and scratch-resistant sapphire crystal, are manufactured under strict quality control to provide excellent performance over the long term. Rolex movements are also highly accurate and reliable, meeting the strict standards of COSC (the Swiss Official Watch Testing Institute).
・Brand image and heritage
Rolex has established itself as a leading watch brand, and its brand image is highly regarded around the world. Rolex watches have a rich history and unique style, and their presence and luxury are the envy of many people. Rolex has also built partnerships with adventurers and athletes, and is widely known for its reliability and robustness.
・Popular among collectors
Rolex watches are highly sought after by collectors. Limited edition and rare models can fetch high prices, making them valuable pieces of any collection. The exclusivity and quality of Rolex watches make them desirable to watch enthusiasts and collectors.
The combination of all these factors makes Rolex popular all over the world.
What are Rolex's popular lineups?
Rolex is a popular watch brand with a wide lineup. Below, we will explain in detail the most popular Rolex brands (types).
Datejust
An iconic Rolex model that has been popular for many years. The Datejust features a classic design with a date display function and is available in many variations. You can choose one that suits your individual style, with different materials, dial combinations, and size variations.
Submariner
The Submariner is a popular model among sporty and outdoor-oriented people. Known as a diver's watch, it has excellent waterproof performance and durability. In particular, it is characterized by its unique rotating bezel and prominent indexes, and its simple and sophisticated design is supported by many fans.
Explorer
The Explorer is a model designed for explorers and adventurers, and is suitable for use in environments where durability and reliability are required. It is especially characterized by its design that emphasizes visibility in dark places and its case structure that is highly shock-resistant. The Explorer is highly regarded as a simple yet tough watch.
Gold Daytona
The Gold Daytona is one of the most popular models in Rolex's sports lineup. It is an attractive watch that combines a sporty design with luxurious gold material. Its motorsport-inspired design and highly accurate chronograph function make it an attractive choice for sports enthusiasts and collectors.
These brands reflect the innovation and brand heritage that Rolex has built up over the years. Each model has its own charm and characteristics, and can be chosen to suit individual tastes and occasions. Rolex's popular brands are loved by many people for their excellent quality, robustness, and sophisticated design.
What is the buying price for a Rolex?
The buying price of Rolex varies depending on the popular brand and model. Below, we will explain the buying price in detail using several popular brands as examples.
Datejust
The Datejust is a representative Rolex model and is very popular in the second-hand market. Generally, factors such as the year, material, dial type, and bracelet condition affect the purchase price. The latest models and special limited editions tend to be more expensive, but the average Datejust purchase price is around 2 million yen to several hundred thousand yen.
Submariner
The Submariner is a sporty and popular model, and demand is also increasing in the second-hand market. The purchase price of particularly popular models may rise due to their rarity and limited edition nature. The average purchase price of a Submariner is about 3 million yen to several hundred thousand yen.
Explorer
The Explorer is a model that is attractive for its durability and outdoor style, and is in stable demand. The purchase price of popular models varies depending on the year and condition, but the average purchase price for an Explorer is about 1.5 million yen to several hundred thousand yen.
Gold Daytona
The Gold Daytona is a model that combines luxury and sportiness, and is expected to fetch a high purchase price due to its rarity and high demand. In particular, limited editions and those with popular materials and dial combinations can fetch a purchase price of over several million yen.
Please note that the market price for Rolex watches is constantly changing, as it fluctuates depending on the market supply and demand and the condition of the watch. If you want to know the exact market price, we recommend that you request an appraisal from a trusted watch specialty store or buyer.
What is the buying price for a second-hand Rolex?
The buying price of a used Rolex watch varies depending on the brand, model, condition, whether or not it comes with accessories, etc. Below, we will explain in detail the buying price of a used watch using several popular brands as examples.
Datejust
The Datejust is a representative Rolex model and is widely traded in the second-hand market. In general, factors such as the year, material, dial type, and bracelet condition affect the purchase price. The latest models and limited editions tend to be more expensive, and the average second-hand Datejust purchase price is around 1 million yen to several hundred thousand yen.
Submariner
The Submariner is one of the most popular diver's watches among Rolexes. Rare models or watches with special materials and dial combinations can fetch high purchase prices. The average price for a used Submariner is around 2 million yen to several hundred thousand yen.
GMT-Master
The GMT Master is a model developed for international travelers and business people, and has the ability to display a second time zone. The first generation and limited edition models are particularly popular, and can be traded at high prices on the second-hand market. The average second-hand purchase price for a GMT Master is around 2 million to several hundred thousand yen.
Day-Date
The Day-Date is a high-end model in the Rolex lineup, and is equipped with a function that displays the date and day of the week. It is particularly characterized by its luxurious bracelet called the President bracelet, and is expected to fetch a high purchase price. The average second-hand Day-Date purchase price ranges from about 3 million yen to several hundred thousand yen or more.
Please note that the purchase price of used watches fluctuates depending on the supply and demand situation in the market, the condition of the watch, its popularity, etc., so accurate market information is constantly changing. If you want to know the specific purchase price, we recommend that you request an appraisal from a reliable watch specialty store or purchaser.
If you are thinking of consigning your Rolex, come to Ginza Axis.
Ginza Axis offers a consignment service for Rolex watches. With this service, you can leave your Rolex watches with Ginza Axis and our specialized staff will sell them on your behalf.
The advantage of consignment is that you can sell your watch without any hassle. Ginza Axis has a wide customer network and expertise, and can set the right selling price and do effective marketing. Although there is a consignment fee, the watch owner has the advantage of being able to sell their watch under the best conditions. By using Ginza Axis' consignment service, you will be able to sell your Rolex watch effectively.
If you are unsure about the condition of your Rolex, please let us know.
Rolex watches are highly precise instruments and may require proper maintenance and repair. Ginza Axis offers Rolex repair services. Repairs include repairs and replacements of dials and hands, overhauls of movements, and maintenance of waterproof performance.
Ginza Axis works with authorized repair centers, and our experienced technicians perform repairs of the highest quality. Rolex repairs require specialized knowledge and skilled techniques, and Ginza Axis meets those requirements and will take good care of your watch.
Ginza Axis for Rolex purchases, consignment sales, and repairs
When considering trading or maintaining a Rolex watch, it is important to choose a reliable specialty store. Ginza Axis is a specialty store with a proven track record and extensive knowledge in buying, consigning, and repairing Rolex watches. We meet our customers' needs by providing detailed appraisals of Rolex watches, appropriate repairs, and effective sales strategies.
You can trust Ginza Axis with your Rolex watch transactions and repairs. We will handle your precious timepiece in the best possible way and ensure a satisfactory transaction.
