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article: The appeal of Audemars Piguet - A thorough explanation of the icons of luxury watch brands

オーデマ・ピゲの魅力 - 高級時計ブランドのアイコンを徹底解説

The appeal of Audemars Piguet - A thorough explanation of the icons of luxury watch brands

History and Features of Audemars Piguet

1. The Founding and Historical Background of Audemars Piguet
Audemars Piguet is a luxury watch manufacturer founded in La Chaux-de-Fonds, Switzerland in 1875. At the time, it was a relatively small manufacturer, but it was the first in the world to produce watches with automatic winding mechanisms and boasted high technical capabilities. The manufacturer was then acquired by Edouard Piguet and Jules Audemars in 1907, and the current brand name was born. Since then, Audemars Piguet has been highly regarded by watch enthusiasts around the world, and has produced many classic watches.

2. Audemars Piguet's high level of design and technology
Audemars Piguet is known for its high design and technical capabilities. In particular, the Royal Oak series is a luxury sports watch made of stainless steel, and is a pioneer in the industry. The design was created by Gerald Genta in 1972, and is characterized by an octagonal case and hexagonal screws. Audemars Piguet also develops its own movements, which are highly regarded for their precision and reliability.

3. Introducing the high quality products and customer service offered by Audemars Piguet
Audemars Piguet offers high-quality products and customer service. Its products combine traditional handcrafting techniques with the latest technology, and are characterized by sophisticated design and high functionality. Audemars Piguet also focuses on after-sales service, providing high technical skills and quick responses for maintenance and repairs. Its customer service is also highly regarded for its courteous response and high level of expertise.

Audemars Piguet's most popular models

Audemars Piguet is one of the most highly regarded brands in the world of luxury watches, offering luxury timepieces that combine innovative design with advanced technology.

Below are some of Audemars Piguet's most iconic models.

  • Royal Oak
    Introduced in 1972, it was the first luxury sports watch and featured an octagonal bezel and hexagonal screws.
  • Millenary
    Released in 1995, this is one of Audemars Piguet's masterpieces and is a sports watch with complex functions.
  • Jules Audemars
    This luxury watch is named after Audemars Piguet's founder, Jules Audemars, and is designed based on the brand's traditional values.
  • Millenary 2
    This is an improved version of the Millenary, and the model with a skeleton dial is particularly famous.
  • Royal Oak Offshore
    This model is a bolder and sportier version of the Royal Oak design, and is especially popular among younger generations.

These models are important symbols of the Audemars Piguet brand image and are highly prized by watch enthusiasts and collectors.

Audemars Piguet's main lineup

① Introduction of Audemars Piguet's representative series and models:
Audemars Piguet has series such as the Royal Oak, Royal Oak Offshore, Millenary, Jules Audemars, and Code 12. In particular, the Royal Oak is a luxury watch with a sporty look that was first released in 1972, and is still popular today and supported by many people.

The Royal Oak Offshore is a sporty watch based on the Royal Oak, characterized by its larger size and improved durability.

The Millenary series is characterized by a classic and elegant design, while the Jules Audemars series uses in-house calibers, which are representative movements of luxury mechanical watches.

② Explanation of the features and functions of Audemars Piguet watches:
Audemars Piguet watches are characterized by their sophisticated technology and sophisticated design. They also use in-house movements to ensure high accuracy and reliability.

Furthermore, sporty watches such as the Royal Oak and Royal Oak Offshore are highly water-resistant and shock-resistant, while classic watches such as the Millenary and Jules Audemars are characterized by beautiful decorations and elegant designs.

3) Analysis of Audemars Piguet's price range and market trends:
Audemars Piguet watches are extremely expensive among luxury watches, with a wide price range from several million yen to over tens of millions of yen. In particular, sporty watches such as the Royal Oak and Royal Oak Offshore are highly popular due to their design and functionality, and their market prices are stable.

On the other hand, classic watches such as Millenary and Jules Audemars are characterized by their unique and beautiful designs and are highly popular among collectors.

Audemars Piguet's unique technology

① Explanation of Audemars Piguet's unique technology
Audemars Piguet manufactures high-quality watches using its own technical capabilities. Representative technologies include the development of movements such as the highly accurate automatic movements "Calibre 3120" and "Calibre 2120". In addition, beautiful decoration using special processing techniques and precise adjustment using advanced assembly techniques are also known as unique features of Audemars Piguet.

② Introduction of innovative functions and materials developed by Audemars Piguet
Audemars Piguet has developed a variety of innovative functions and materials. For example, there are models with many unique functions, such as a small second hand "date window" in the dial and a tachymeter scale under the bezel. There are also many watches made of materials that require high technology, such as ceramic, titanium, and carbon fiber.

3) The high quality of products brought about by Audemars Piguet's technical expertise
Audemars Piguet manufactures high-quality watches by assembling each part by hand, with highly skilled craftsmen, so they are precisely adjusted and have high precision and stability.

In addition, Audemars Piguet products are highly regarded around the world for their beautiful design, rich functionality, and use of high-quality materials. In addition, Audemars Piguet offers a full range of repair services and high-quality after-sales service so that you can enjoy your watch for a long time.

Audemars Piguet's values ​​and brand image

① Explanation of Audemars Piguet's values ​​and philosophy
Audemars Piguet completely overturned the concept of watches with the release of the Royal Oak in 1972. While watches up until that point had been strictly practical, focusing on accuracy and durability, the Royal Oak sought to achieve status and aesthetic sensibility as a luxury watch. This represents the "fusion of beauty and technology" that Audemars Piguet pursues.

Audemars Piguet is also committed to developing its own movements and places great importance on combining innovative and traditional techniques in the manufacture of high-quality watches.

② About Audemars Piguet's philosophy of high quality and aesthetics
Audemars Piguet offers a combination of traditional craftsmanship, innovative design and innovative materials in the world of luxury watches. As a result, Audemars Piguet watches are not only highly accurate and functional, but also beautifully designed and made with the highest quality materials.

In addition, Audemars Piguet takes the time and effort to create each watch, and prioritizes quality. This commitment to high-quality watchmaking is the brand value of Audemars Piguet.

3) Audemars Piguet’s brand image and its use in the fashion scene
Audemars Piguet is a representative luxury watch brand, and is widely known in the fields of sports and fashion. Audemars Piguet's Royal Oak and Royal Oak Offshore models are loved by many celebrities and are attracting attention in the fashion scene.

Audemars Piguet watches are luxurious and prestigious, and are easy to use in both formal and casual settings, making them popular with a wide range of people.

What to consider when choosing an Audemars Piguet watch

① Advice on important points when choosing an Audemars Piguet watch
When choosing an Audemars Piguet watch, there are a few things to keep in mind:

  • Design: Audemars Piguet watches boast high design quality. Choose a design that suits your style and taste.
  • Functions: Audemars Piguet watches come with a variety of functions. Choose one based on the functions you need and how easy they are to use.
  • Size: The size of your watch needs to be chosen according to your wrist size. Check the size and choose a watch that fits your wrist.
  • Condition: If you are buying a used item, check for scratches, dirt, and normal operation. Also, if you are buying from an authorized store, you can rest assured that the quality and reliability are high.
  • Price: Many Audemars Piguet watches are expensive, so decide your budget in advance and choose a watch at a price that you are comfortable with.

② Tips on how to use and care for your Audemars Piguet watch
Audemars Piguet watches are luxury timepieces and require proper use and care. Below you will find detailed tips on how to use and care for your Audemars Piguet watch.

  • Wash your hands and clean your arms before use
    Before wearing an Audemars Piguet watch, wash your hands thoroughly before putting it on. If there is sweat or oil on your arm, wipe it off gently with a towel or soft cloth before putting it on.
  • How to operate the watch
    The operation of each Audemars Piguet watch varies from one product to another, so please read the instruction manual carefully before use to ensure the correct operation.
  • Daily handling
    Audemars Piguet watches require special care in everyday handling, too: avoid applying excessive force to them or dropping them from high places to prevent damage or scratches caused by shocks or vibrations.

    Also, avoid getting it wet with seawater, hot springs, showers, etc. If it does get wet, wipe it off immediately with a soft cloth.
  • Maintenance method
    Audemars Piguet watches require regular maintenance. We recommend that you regularly check the operation of your watch and have it repaired or overhauled if necessary. It is also important to regularly clean your watch using a dedicated cleaning kit.

These are just a few tips on how to use and care for your Audemars Piguet watch. With proper use and maintenance, your Audemars Piguet watch will last a long time and look beautiful.

Looking for Audemars Piguet? Ginza Axis

If you are looking for Audemars Piguet in Ginza, we recommend Ginza Axis. We have a wide lineup of watches, from the latest models of luxury watch brands such as Audemars Piguet to rare antiques. We also have certified watchmakers who have cleared strict standards, so we can repair and maintain your precious watches. If you are looking for Audemars Piguet in Ginza, be sure to come to Ginza Axis.

Features of Ginza Axis

  • Wide lineup: We carry a wide lineup of luxury watch brands, including Audemars Piguet, from the latest models to rare antiques.
  • Certified watchmakers on staff: We have certified watchmakers who have met strict standards and can repair and maintain your precious watch.
  • High reliability: Our extensive knowledge and experience accumulated over the years, as well as our advanced technical capabilities, have earned us the trust of our customers.
  • Easy access: Located in the heart of Ginza, it is easily accessible and you can stop by on your way to work or shopping.

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